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Email Marketing Manager

Fragrant Jewels · Feb 18th 2021

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Fragrant Jewels is an e-commerce and subscription company that offers a multisensory experience with a fun surprise that makes people feel special. Today, our customers are inspiring us to push ourselves into the next stage of our company’s evolution. As a brand we are creative, spontaneous and deliver transformational experiences, and we’re looking for a knowledgeable Email Marketing Manager to help us continue to grow.

This role offers the opportunity to own a major revenue channel in a rapidly growing start-up environment. It’s important that you are passionate, self-motivated, resourceful, and possess strong organizational skills.

We are open to remote US candidates for this role.

What You’ll Do:

  • Define, develop, and execute email marketing plans, schedules and analytics for growing and optimizing email marketing programs.
  • Provide an actionable plan for list management, email campaign project management, email optimization and testing
  • Help define KPIs, reporting methods, and analyze campaign results and provide optimization recommendations to increase performance.
  • ESP management and ensure optimal integration with all internal systems.
  • Aid in defining customer segments and developing more personalized and engaging email templates.
  • Partner closely with the merchandising team to ensure all deal emails are optimized and contain the most engaging products with the highest margins.
  • Manage 3rd party relationship with email service provider including strategic planning sessions, day-to-day operations, deliverability, testing, reporting and optimization.
  • Define best practices, set measurable objectives, ensure tracking/reporting capabilities, evaluate and reporting campaign results.
  • Constantly monitor and evaluate new and innovative email trends

What You’ll Need to Succeed:

  • At least 3-5 years of relevant ecommerce email marketing & CRM experience.
  • Must possess a strong background in identifying, implementing, managing, and analyzing high volume B2C email marketing programs.
  • Strong project management and organizational skills for executing marketing campaigns
  • Experience managing email creative process from start to finish (copywriting, briefing a graphic design team, etc.)
  • Experience performing and analyzing A/B and multivariate tests to drive a data-driven email marketing strategy
  • Knowledge of CAN-SPAM/anti-spam legislation

Education & Experience:

  • At least 3-5 years of relevant ecommerce email marketing & CRM experience.
  • Experience with Klaviyo is a plus
  • Experience at a start-up is a plus
  • Experience with a subscription business is a plus
  • Experience with gamified marketing tactics is a plus

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