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Email Marketing Manager

Fragrant Jewels · Feb 18th 2021

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Fragrant Jewels is an e-commerce and subscription company that offers a multisensory experience with a fun surprise that makes people feel special. Today, our customers are inspiring us to push ourselves into the next stage of our company’s evolution. As a brand we are creative, spontaneous and deliver transformational experiences, and we’re looking for a knowledgeable Email Marketing Manager to help us continue to grow.

This role offers the opportunity to own a major revenue channel in a rapidly growing start-up environment. It’s important that you are passionate, self-motivated, resourceful, and possess strong organizational skills.

We are open to remote US candidates for this role.

What You’ll Do:

Define, develop, and execute email marketing plans, schedules and analytics for growing and optimizing email marketing programs. Provide an actionable plan for list management, email campaign project management, email optimization and testing Help define KPIs, reporting methods, and analyze campaign results and provide optimization recommendations to increase performance. ESP management and ensure optimal integration with all internal systems. Aid in defining customer segments and developing more personalized and engaging email templates. Partner closely with the merchandising team to ensure all deal emails are optimized and contain the most engaging products with the highest margins. Manage 3rd party relationship with email service provider including strategic planning sessions, day-to-day operations, deliverability, testing, reporting and optimization. Define best practices, set measurable objectives, ensure tracking/reporting capabilities, evaluate and reporting campaign results. Constantly monitor and evaluate new and innovative email trends

What You’ll Need to Succeed:

At least 3-5 years of relevant ecommerce email marketing & CRM experience. Must possess a strong background in identifying, implementing, managing, and analyzing high volume B2C email marketing programs. Strong project management and organizational skills for executing marketing campaigns Experience managing email creative process from start to finish (copywriting, briefing a graphic design team, etc.) Experience performing and analyzing A/B and multivariate tests to drive a data-driven email marketing strategy Knowledge of CAN-SPAM/anti-spam legislation

Education & Experience:

At least 3-5 years of relevant ecommerce email marketing & CRM experience. Experience with Klaviyo is a plus Experience at a start-up is a plus Experience with a subscription business is a plus Experience with gamified marketing tactics is a plus

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