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Marketing & Experience Strategy Lead

Honestly · Jan 12th 2021

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Headquarters: North Carolina URL:

We have a unique and exciting opportunity for a smart and experienced strategist. They will be charged with forming strategy across a variety of Honestly clients as well as developing a superior customer experience vision and roadmap for one of Honestly’s partners.

A strategist at Honestly is involved in various engagements. Strategy is a deliverable at Honestly, oftentimes the first deliverable. A successful strategist can have big ideas and think two or three steps ahead but is able to balance that with prioritization and commitment to a plan.

Honestly clients are hungry and usually have big goals for their businesses. Where a strategist adds value is bringing clarity to a vision and exercising the discipline to subtract and focus. A strategist is decisive and continues to act as the advocate for the strategy as it’s implemented.

A strong perspective and the willingness to take input will go a long way. This role will be industry agnostic, you could jump from eCommerce to financial to education and public service over the course of a few days. At Honestly, a strategist loves to investigate. They see a story, a link, a tool or an opportunity and want to dive in and see how it could positively impact a client.

This role is full-time and remote.

Job description:

  • Customer experience strategy
  • Distilling & capturing the current state of the vision from CEO and fractional CMO
  • Developing and executing a plan to gather input from key stakeholders on all sides of the table (credit unions, members, MAM staff, technology and marketing partners, etc.)
  • Defining the ideal state of the MAM customer experience
  • Producing and implementing a roadmap of how to get to the ideal state
  • Advocate on behalf of the customer across all interactions to ensure a positive and delightful experience
  • Client strategy
  • Set marketing strategy to achieve client goals or solve problems
  • Craft audience profiles, buyer personas and other audience-focused documents
  • Define and present priorities based on strategy
  • Build content, social media and other channel-specific strategies
  • Develop messaging and positioning strategy, in conjunction with writers
  • Participate in kick-off calls, client interviews and other strategic meetings
  • Answer client-provided and internal questions surrounding strategic approach
  • Collaborate on creative briefs, playbooks, presentations and other strategic documents
  • Internal
  • Work with Engagement Lead(s) and Creative Lead(s) to help translate strategy into deliverables
  • Provide input on the strategy stage of projects - ensuring what the team delivers is aligned with the strategy presented to the client
  • Participate in new business calls, proposals and presentations

The team at Honestly is made of people that embrace and strive for the following attributes:

  • Confident and humble
  • Self-starting and team-oriented
  • Encouraging and truthful
  • Overly-prepared and flexible
  • Focused and approachable

Experience & Qualifications:

  • 7+ years of marketing experience, including strategy, planning, brand planning, etc.
  • More than 1 year of experience working remotely
  • Clear & effective communication, both written and verbal
  • Experience communicating and collaborating with C-level executives
  • Written examples of marketing strategies & plans
  • Ideally, a mix of agency and in-house/client experience

About Honestly

Honestly is a remote-first marketing agency with a core team of expert leadership backed by highly-skilled creative specialists. Our lightweight, nimble teams tackle marketing, advertising and design challenges for smart, motivated clients with big goals for their businesses.

To apply:

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