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Head of Content

Chameleon · Jun 18th 2020

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Headquarters: San Francisco, CA URL: https://www.trychameleon.com

Chameleon is a platform for product success; enabling our customers to achieve their user engagement goals through effective in-product experiences.

We already have some incredible content on our blog and we’re looking for a Head of Content to help us produce high-value posts and execute their distribution.

If not already, you will become an expert on product-led growth, UX, user psychology and product management, product marketing and more!

The role (what you will do)
  • Help create content strategy
  • SEO research and tracking that maps to company strategy
  • Own content roadmap; plan posts based on keywords and audience
  • Determine focus on channels (e.g. blog posts vs. webinars vs. e-books)
  • Create partnership strategy and establish marketing relationships
  • Manage production of content
  • Create outlines to help freelances write expert-level articles for our niches
  • Manage distributed team of writers to meet quality and time expectation
  • Publish content via our website CMS, editing as necessary (images, links, SEO, etc.)
  • Collaborate and partner with external blog managers for guest posting
  • Write or directly product content where relevant (e.g. customer case studies)
  • Execute distribution of our content
  • Own growth of our blog traffic and newsletter email list
  • Manage and execute promotion of our content to a wider audience, e.g. outreach campaigns to mentioned & associated companies/influencers, ads and other
  • Nurture relationships with partners and other content managers
  • Manage repurposing of our content (e.g. Quora answers, Slideshare slides, YouTube videos etc.)
Your skills (what we expect)
  • Excellent understanding of content for a product audience
  • Reliability and commitment to publish pieces on time and on quality
  • Ability to coach, manage, and edit a team of multiple remote writers
  • Ability to adjust tone and style to match our audience (product managers, product marketers, product designers etc.)
  • A keen interest in product / UX / user onboarding topics
  • An advanced understanding of SEO and how to incorporate effective SEO into content
  • Past experience as a content manager within the SaaS space with a portfolio of examples and campaigns run
  • Past experience nurturing marketing opportunities with partners; guest posting, exchanges, etc.
Our ways of working
  • Remote-first team; mainly based on US West Coast
  • Reporting to Benjamin Brandall (Head of Marketing); working with Pulkit Agrawal (Co-founder & CEO)
  • Collaboration tools: Google Docs, Slack, Trello
  • CMS: Statamic (similar to Wordpress)
  • Other relevant tools: Buffer, Ahrefs, Google Analytics, Heap
Benefits
  • Competitive salary and equity
  • Work on your own schedule
  • Budget for home office equipment
  • Work with great people with high quality standards and lots of hustle

Apply by sending an email to marketing@trychameleon.com with examples of your writing and prior work.

To apply:

Apply on WeWorkRemotely