Coursera · May 4th 2020
Coursera is a leading online learning platform for higher education, where 53 million learners from around the world come to learn skills of the future. Nearly 200 of the world’s top universities and industry educators partner with Coursera to offer courses, Specializations, certificates, and degree programs. 2,300 companies trust the company’s enterprise platform Coursera for Business to transform their talent. Coursera for Government equips government employees and citizens with in-demand skills to build a competitive workforce. Coursera for Campus empowers any university to offer high-quality, job-relevant online education to students, alumni, faculty, and staff. Coursera is backed by leading investors that include Kleiner Perkins, New Enterprise Associates, Learn Capital, and SEEK Group
The Marketing & Communications team is responsible for connecting the world to lifelong transformative learning. They also work to shape public conversations on the future of education and work. The team is segmented into four areas of focus: Consumer Marketing, Enterprise Marketing, Brand & Creative, and Communications. The team is currently focused on expanding the reach of Coursera’s brand, attracting students to degree programs, bringing new customers to Coursera for Business, and creating a marketing system that nurtures learners throughout their professional lives.
As an Affiliate Marketing Associate on the Consumer Marketing team, you’ll manage our top affiliate accounts, recruit new affiliates and grow our affiliate campaigns in order to drive revenue for Coursera. On a day to day, you will manage existing affiliate relationships and manage both outreach and inbound for new affiliate relationships. On a long-term basis, this role has the potential to directly support the 3-year vision of the company by being at the forefront of one of Coursera’s most profitable and successful channels for new customer acquisition.
To be successful in this role, you will drive top and longtail affiliates to promote Coursera through campaigns that allow the channel to hit acquisition targets consistently and profitably. You will work with the paid advertising team to leverage learnings from other paid channels into the affiliate accounts you manage to drive new customer acquisition. You partner with our analysts to apply the data-driven insights from affiliates across the entire program, and you work cross-functionally with brand and product to ensure we are driving performance and effectively communicating our brand.
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