Circa Interactive · May 1st 2020
Headquarters: San Diego, CA URL:
Circa Interactive is passionate about establishing a new way of thinking in enrollment marketing. By amplifying a university’s unique story, executing data-driven paid advertising campaigns, leveraging innovative technology and working with faculty members to inspire content creation, we connect colleges and universities with the students who will help change our world and push forward big ideas.
There is an incredible demand for this way of thinking in higher education, and we are growing fast. Our clients include some of the top institutions in the U.S. and the world, and we are looking for the best of the best to join our team, teach us new things and help us deliver even more value to our academic partners.
Why We Need You
Since 2011, Circa has developed a reputation as innovative, dependable and always willing to go above and beyond for our partners. As we grow, it is more important than ever that we focus on these areas, and doing so requires amazing people who also are innovative, dependable and willing to go above and beyond. We are a culture that values experience and knowledge, and we need someone who can make an immediate impact and help us continue delivering a high-quality experience that exceeds expectations.
As the digital business analyst, you will play a vital role in ensuring Circa exceeds the goals and expectations of our partner institutions. You are an experienced digital marketing pro and have the ability to translate client goals into a multi-dimensional enrollment marketing strategy that achieves cost per lead, cost per enrollment and student goals. You understand the enrollment funnel and have the ability to guide our university partners on everything from lead and enrollment forecasting to strategies to increase lead to student conversion rates. You will set the direction for the entire unit and your expertise will be critical to the success of each partnership.
This is a full-time role in San Diego and we are happy to help new employees relocate. We will also entertain a remote option if we find the right candidate.
Main Objectives: Within the Analytics team, the digital business analyst will provide analytics and marketing technology expertise. The digital business analyst will work through various analytics technology tasks/projects at the requests of the Director of Analytics & Digital Strategy and the Analytics Lead. This individual will also assist the partnership managers, subject matter experts (Paid Media, SEO, PR) and leadership in order to help achieve the overall KPIs for each partner university. He/she will initially research and select an effective data warehouse/data mart and provide a long-term solution for BI reporting working closely with the Analytics Lead. The digital business analyst will provide additional analytics/marketing technology support as explained below.
Excel (advanced modeling), Google Sheets (advanced modeling), Supermetrics, AdStage, Zapier, Google Marketing Platform (Google Data Studio, Google Analytics, Google Tag Manager, Google Optimize), Digital Media Platform Analytics (Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads), Hotjar, Unbounce, Instapages, AWS, Tableau, Microsoft Power BI, SQL, SAS, R, Python
Salary range: [$55-65k/year]
Benefits of Working at Circa
About Circa Interactive Through innovative, creative and analytical solutions, our mission is to help higher education institutions achieve their marketing and student enrollment goals as efficiently and effectively as possible. We are committed to preserving brand integrity, amplifying program awareness, building thought leadership and generating high-quality inquiries for our partner institutions.
Visit circaedu.com to learn more.
Please note: only applicants located in the United States will be considered.
Send an email to apply: email@example.com
To apply: firstname.lastname@example.org