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Senior Product Marketer

Limelight Health · Apr 6th 2020

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What We Do

Limelight Health helps empower insurance carriers to solve one of the most fundamental challenges in the employee benefits space; providing the right coverage to the right people, at the right price, and at the right time.

What We Believe

We believe that the only way to achieve this lofty goal is to find and work with brilliant, compassionate individuals who are inspired by our company’s vision.

What We Envision

To us, vision isn’t a one-liner painted on the wall, but rather a three page document that helps drive every decision our team makes as we work towards a shared picture of what our company will be in December 2022. It’s a clear definition of success at a specific point in time - and it’s our internal compass.

One of the three sections in our vision is dedicated to the culture we’re intentionally building. Part of it reads:

“We have also gained a reputation as one of the best places to work in the U.S. Limelight is primarily a remote company by design, with a physical presence in strategic locations. These workspaces share a consistent Limelight look and feel, and provide employees nearby or traveling through with the option for in-person collaboration. But regardless of where they’re working on a given day, our team members feel like they have the resources they need to be their most effective.

Across the board, our employees have a deep understanding of our market, solutions, customers and users. New hires often tell us that our onboarding was the best they’ve experienced, but the industry context we provide doesn’t stop there. We are consistently growing our knowledge through continuing education. We also invest in our employees’ potential through professional and leadership development. Whether it’s connecting someone with an incredible mentor or supporting their transition into management, we strive to set team members up for success in their roles. Employees have a clear path to growth and many of them want to take the next step of their career within Limelight. High retention has helped us build expertise and capacity throughout the company, and there is a strong sense of ownership in each department.

Not only do we retain strong contributors, we attract them. Our continuous recruiting process keeps our pipeline full of high caliber candidates who are drawn to our innovative approach. Working at Limelight is not for everyone; it’s for people who can get on board with fellow “A” players, and develop their talents to the fullest as we navigate the fast-moving rapids of a changing industry. Limelight is for people who embrace the challenge of solving hard problems to build something great. Everyone takes responsibility for communicating their needs, and we respect and support each other’s boundaries. Managers work with their directs to reconcile short term needs with long term sustainability. Employees at Limelight give their all, and they truly feel appreciated for it. They know that at the end of the day we care about each other as people, and whatever we’re facing, we’re not doing it alone.”

Senior Product Marketer, Overview:

This is an exciting opportunity for a master storyteller to define and communicate Limelight’s Enterprise Platform solutions to buyers and the market. The Senior Product Marketer will be the first product marketer to join LLH, so the right marketer will get to realize their vision for product marketing best practices.

You will be responsible for defining our target markets and articulating how we can be successful in them. You will use research, analysis, empathy, and buyer focus to understand what business outcomes we can support for our target market, how they buy, and how to tell them we have products for them. You will provide content that tells the story of our product.

In addition to creating content, you will analyze market segments to actively pursue and determine which channels best align with our markets' buying preferences. You will identify competitive and alternate offerings in the market, assess their strengths and weaknesses, and develop a strategy for winning against the competition.


  • At least 3 years product marketing, sales engineering, or marketing experience on enterprise SaaS products of moderate to high complexity (ERP, CRM, ITSM, HRM, automation)

  • Experience creating, marketing, or selling software products to the US Insurance industry

Preferred experience:

  • Product-related experience with Mission-critical enterprise systems

  • Experience working in Agile software development teams

  • Pragmatic Marketing certification

Factors that may contribute to success in this role:

  • Business Acumen

  • Creativity

  • Customer Focus

  • Dealing With Ambiguity

  • Learning on the Fly

  • Presentation Skills

  • Strategic Agility

  • Understanding Others

  • Written Communications

** Please do not apply to this job unless you are authorized to work in the US. We are unable to offer sponsorship at this time.**

If you are an individual with a disability who requires reasonable accommodation to complete any part of our application process, please call our office at (877) 897-5005 for further assistance.

Limelight Health is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, pregnancy, gender identity, national origin, protected veteran status, disability or any other legally protected status.

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