Aquent · Mar 6th 2020
Location: New York, NY
Job Terms: Temporary
Start date: April 2020
Posted By: Amy Izzo
Job Description: Seeking Web Marketing Content Strategist with strong knowledge of marketing automation tools, (remote role) for our client, a large professional services consulting company. The Content ensures that Web marketing initiatives are implemented with an eye towards performance and conversion. Seeking a strategist with 5+ years in a similar role.
This is full-time, off-site hourly assignment for 12+ months, through Aquent (W2) with access to subsidized med/dental benefits, and 401K. Must able to work M-F during normal business hours.
What you'll do:
Manage stakeholder expectations while advocating for a strategic digital goal - ensuring Web initiatives are grounded in objective based tactics and strong value propositions
Use your strong understanding of a cross-channel customer engagement strategy and what the impacts are to a user's journey
Help drive long-term Web strategy by balancing data, technology, design, business and customer needs
Have a solid understanding of analytics and how to garner and communicate insights to effect change: relevancy of KPI's, impact analysis and optimization, test & learn, success criteria, decision making based on results
Have an acumen for UX with an understanding of technical requirements for proper Web execution
Bring your experience with marketing automation and how cross-channel strategies leverage MA platforms impact a user's website experience (personalization, anonymous to known, scoring, tagging/IDs, etc)
Be able to use web campaign executions end to end while providing a strategic lens throughout (inception, content creation, UX/design, asset inventory, development, QA)
Familiarity with roadmapping and release schedules
What you'll need:
5+ years operating as a digital strategist in a similar role, with a focus on Web oversight
Ability to communicate with and present to senior leadership and stakeholders
Ability to serve as an SME, offering a strategic view and best practice approach backed by data and experience
Understanding of various platforms: tag platforms (GTM, Launch), analytics platforms (Adobe, GA), CMS, and Marketing Automation
Awareness of the digital funnel and its impact to a proper strategic approach to campaign development
Bachelor's degree or equivalent experience.