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Email Marketing Specialist

Icon Health And Fitness · Feb 26th 2020

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SUMMARY

We're seeking an expert Email Marketing Specialist to join our team. You'll be primarily responsible for performing day-to-day email marketing activities, including but not limited to: building and deployment of email marketing communications, A/B testing, data segmentation, and running monthly reports. We're looking for someone who will take pride in the details and who has an eye for improving processes along the way. This position is expected to utilize email marketing best practices and to stay caught up on new email technologies.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Include the following. - Set up, test, and launch emails for recurring, nurture, and marketing campaigns

  • Thoroughly proof and test all emails in Litmus before sending
  • Apply updates to existing campaigns when needed
  • Develop A/B tests for subject lines, templates, images, CTAs, and email journeys
  • Pull and analyze reports on email success metrics, identify red flags
  • Perform regular maintenance in Salesforce Marketing Cloud
  • Proactively work with teammates to improve processes and work methods for greater efficiency
  • Execute best practices in email development, accessibility, and email compliance regulations
  • Work cross-functionally with members of various teams using Slack and Zoom
  • Use Asana to collaborate and track the progress of team projects
  • Other tasks as needed

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. - Ability to collaborate with a team remotely

  • Excellent written and oral communication skills
  • Strong organizational and time management skills
  • Strong technical and problem-solving skills with an impeccable eye for detail
  • Versatility, flexibility, and a willingness to work within constantly changing priorities

EDUCATION and/or EXPERIENCE- Bachelor's degree (marketing, business, or technology related preferred) or equivalent working experience

  • At least one year of experience with email marketing, lead nurturing, and marketing automation

  • Experience with Salesforce Marketing Cloud (ExactTarget) or similar ESP/Marketing Automation Tool

  • Experience with Dreamweaver and Google Analytics

  • Basic understanding and experience with HTML/CSS and SQL

  • Experience with AMPscript a plus, but not required

  • Knowledge of email compliance regulations such as CAN-SPAM and GDPR

  • Familiarity with email marketing and marketing automation technology

Why iFit?

We believe in sustainable, healthy lifestyles that deliver results. Our mission is to create tools and technology to help everyone-from fitness beginners to elite athletes-move more, move better, and move forward. As a growing group of talented designers, developers, marketers, and sales associates within the ICON Health & Fitness corporation, we have a mixture of remote and onsite team members. We communicate daily through Slack, Gmail, Google Hangouts, Zoom, and InVision. We have the flexibility and feel of a startup company, along with the security and benefits you would find in a large corporate company. - Work remotely

  • Enjoy a great work/life balance
  • Highly competitive salary
  • Excellent health, vision, dental, and matching 401K benefits
  • Generous vacation policy and paid holidays
  • MacBook Pro and external monitor
  • Free cell phone of your choice
  • Free piece of fitness equipment of your choice
  • Parental leave

List of states we are able to hire in: AZ, AR CA CO, CT, FL, GA, IL, IN, KS, MI, MD, MN, MO, NC, NH, NJ, OH, OR, PA, SC, TX, UT, VA, WA, WI.

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"We do not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, ancestry, mental or physical disability, sexual orientation, gender identity, medical condition, genetic information, marital status, Veteran status or any other characteristic protected by law."

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