Marketing Communications Specialist

Natural Force · Jul 11th 2019

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Marketing Communication Specialist

Natural Force is looking for a passionate Marketing Communication Specialist to join our fast-paced, growing team; and to help us rapidly scale our customer conversion efforts and increase customer LTV. The Natural Force MCS leverages multiple digital touchpoints to turn customers into raving fans. The MCS is responsible for developing and implementing strategy, tracking KPIs, and reporting solutions to the VP of Marketing.

Position Status: Full-time

Location: Remote, US-based

Salary Range: $50,000-$55,000 plus benefits (health insurance, 401k, paid vacation time)

The ideal candidate for this position possesses the following traits:

Excellent communicator and storyteller

Willing to work “in the clouds” (idea generation) as well as “in the dirt” (idea execution)

Curious, loves learning

Passionate about serving customers

Health/Wellness conscious

Relevant experience includes:

Building and Managing CRM Campaigns

Creating Email-based Customer Acquisition and Conversion Funnels

Copy Writing

Consumer Packaged Goods

Remote Work

Technical proficiency in the below skills will be required:

CRM - Klaviyo preferred

Ecommerce – Shopify, Bold, and Amazon Seller Central preferred

App Automations – Zapier preferred

MS Excel

Basic HTML

Position Responsibilities Include:

Manages and oversees all Natural Force company email sends.

Develops email creative (copy, photographs, and video).

Sets email list building goals and sets out to meet those goals with clearly defined plans and timetables.

Monitors KPIs such as campaign revenue generated and deliverability.

Maintains list quality by regularly performing list clean-up activities, reengagement campaigns.

Segments email list into organized, actionable groups.

Regularly promotes new products, product sales, special events, and merchandise to email list.

Partners with complimentary brands to organize list-building/list-sharing promotions.

Works with Affiliate Manager to build Affiliate onboarding email series.

Works with Digital Marketing Manager to build post-purchase follow-up campaigns that systematically drive customers towards "Wow!" experiences and increase up-sells, cross-sells, and recurring orders.

Works in conjunction with VP of Marketing to design and build high-converting landing pages.

Works in conjunction with Natural Force Digital Marketing Manager to build customer acquisition and conversion funnels around keystone products and offers.

Perform ongoing CRO by A/B testing landing page copy, colors, images, etc.

Example Email Sequences to be Built:

New customer onboarding and brand indoctrination (general)

Post-purchase follow-up (product specific)

Product launch

Example Landing Pages to be Built: product pages

Amazon product pages and A+ content

Influencer offers

Display advertising offers

To apply:

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