Copywriter

World Business and Executive Coaches Summit (WBECS) · Jun 28th 2019

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About WBECS

Imagine being a key part of the team behind the world’s largest online event for professional

Coaches. The World Business & Executive Coach Summit (WBECS) takes place every year and is

highly regarded by coaching professionals worldwide.

You’d be working with those who coach the elite of the business world - names like Richard

Branson, Steve Jobs, and Elon Musk. Development experts who guide companies like NASA and

World Bank to greatness - those are the coaches we work with personally to help get their amazing

thought leadership out to the world.

Due to our fast growth, we are looking for an exceptional new Copywriter to join us.

We run the largest online event for coaches (www.wbecs.com) with 50 of the top thought leaders

for the coaching industry, and in addition to this, we also launch individual programmes such as

Narrative Coach and Conversational Intelligence for Coaches. We also have a philanthropic mission,

which takes the form of EthicalCoach (www.ethicalcoach.org).

W O R L D B U S I N E S S A N D E X E C U T I V E C O A C H S U M M I T G R O U P

Copywriter

Our Mission and our Culture

Our mission at WBECS is to raise the global standard of coaching by providing executive coaches

with the highest quality content available in the industry. WBECS is a growing remote global

workforce, we are truly passionate about our people!

This is not your typical office job. Our passionately-engaged, global team works 100% remotely and

collaborates vigorously. The lifestyle design is flexible but full on; and the culture is fast-paced. We

consider our work our “art”, striving for excellence in everything we do. "We consider ourselves as

family and here's an inside look at some of the family fun." The lifestyle design is flexible, but full

on and the culture is fast-paced. We consider our work our “art” and strive for excellence in

everything we do.

Our Programs

Adjacent to the annual Summit event, WBECS runs a number of learning programs in collaboration

with some of the coaching industry’s most respected and revered principle players:

• Coach Master Toolkit© (CMT) with Andrew Neitlich

• Narrative Coach (NC) with Dr. David Drake

• Conversational Intelligence® for Coaches (C-IQ) with the late, great Judith E. Glaser

• Coaching with Return on Investment (ROI) with Lisa Ann Edwards

• EthicalCoach (EC) - our non-profit initiative with a team including Marshall Goldsmith

Each of these programs/projects has its own, subtly-nuanced tone of voice, which, as our new

Copywriter, you would have to learn to adapt and adhere to.

Our Tone of Voice

The tone we wish to strike with our coaching community is warm, friendly and inviting. We pride

ourselves on not patronizing our audience. Our copy is designed to make the coach the star - not

ourselves. Sentences are concise - we try not to string too many thoughts together at once to

illustrate our clear intent and the benefits they will enjoy. The content we write talks to our coaches

- not at them. This creates a sense of intelligent, educated people in conversation with one another.

An overview of working for us

Our busiest times are always when we are about to launch a new program or event. A lot of materials

need to be written and prepared weeks in advance of the launch date. This is when you will find

your ‘To Do’ list runs pretty high. For example, for the relaunch of Narrative Coach in early 2019, a

total of 163 emails needed to be drafted. Not to mention accompanying web pages, social media

posts, blog posts and so on - and that is just one program. As well as our existing programs and

events, we are also piloting and planning to launch new ones too.

We will ask you to work hard, fast and to the best of your ability. As long as you are fully prepared

to do that, you will find working for WBECS very rewarding. Perks far outweigh the pitfalls. We

gather together once a year for our annual Company Retreat, giving you the opportunity to travel to

some spectacular locations. We offer the flexibility of remote working, to become a part of a

diverse, global team, and a competitive salary.

Summary of the Copywriter Role

Working closely with the Marketing Director and Lead Copywriter, you’ll be a master wordsmith

responsible for creating engaging copy for web pages, emails, social media and other marketing

materials across our full range of programs. Fast-paced work with quick turnarounds, you’ll be

flexible, creative and innovative.

The Ideal candidate will be able to work as part of a diverse team. They will be confident, with

excellent communication skills and a keen grasp on the written word. Copywriting experience is

essential. The ability to edit and proofread both their own work and the work of others is also highly

desirable.

Responsibilities

• Write clear and attractive content that reflects our brand’s voice, and that converts traffic at

a high rate

• Collaborate with the Marketing Team to develop a variety of content marketing materials

• Produce error-free content that adheres to the company’s style guidelines and captures our

audience

• Interpret creative direction and briefs into persuasive copy concepts

• Edit and proofread copy as needed

• Use SEO principles to maximize the reach of our copy

• Simultaneously manage work across multiple projects with various deadlines

• Propose copy concepts and present underlying strategic thinking to the Marketing Director

NB: The above list of duties is not exclusive or exhaustive, and the post holder will be required to

undertake any such tasks as may be reasonably expected.

Qualifications

• Love what they do, and have fun doing it!

• Have a background in producing copy for digital channels including direct-response

• Understand SEO concepts, and how to best produce copy achieve SEO goals

• Possess a keen eye for detail - experience in writing direct-response copy

• Able to stay up-to-date on the latest sales psychology

• Have knowledge/understanding of Slack, Gmail, Google Drive, HRIS and Asana

Other Requirements

• Fluent in English

• Strong Internet connection

• Punctual and reliable

• Team Player

• Flexibility to work with multiple time zones

Perks, Benefits, and Compensation

• Competitive Salary

• Annual All-Team Retreat

• Opportunities to travel

• The flexibility of working remotely from home

If you think this sounds like you and are interested in applying for the role,

Please send:

1. A cover letter explaining why you are an excellent fit for this role and this epic team

2. Your resume to Colleen@wbecs.com with the subject line: Copywriter

Note:

Applicants who do not submit a cover letter with their application will not be considered.

This position is 100% remote as we are a global team! Primary working hours are US Eastern

Time-based and will require flexible hours during program launches.

We will be setting up interviews immediately. Thank you!

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