Inbound Marketing Associate

Poll Everywhere · Apr 23rd 2019

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Poll Everywhere turns the average presentation into a two-way conversation with the audience, using mobile phones and slideware integrations. We’re proud of the fact that we are self-funded, profitable from day one, and thriving. Over 60% of the Fortune 1000 use Poll Everywhere, and millions of presenters, educators, and corporate learning professionals use our product globally.

Who you’ll be

Be responsible for filling the top of the funnel (TOFU) at Poll Everywhere. Build and manage lead generation campaigns across different channels. Leverage a strong marketing and analytics team to measure and support TOFU efforts. Assist and engage in content production and strategy.

What You’ll Do

  • Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content.
  • Plan, develop, launch and optimize paid social media campaigns to drive inbound lead acquisition.
  • Create a lead nurturing processes through email, content, and social channels.
  • Own creative process for landing pages and ads through creation and optimization, working with content to build messaging that resonates with prospective customers.
  • Design, run, and measure experiments then share results, iterate on and implement test winners.
  • Partner with Sales to create compelling content mapped to our buyer personas and buying cycles.

Requirements

  • 2+ years SaaS marketing experience
  • Experience with email marketing software
  • Experience with paid marketing campaigns
  • A basic understanding of A/B testing
  • Strong acquisition copywriting experience, and able to provide examples

Benefits

  • Competitive salary
  • Medical, dental, vision, and 401K benefits available
  • Stock options negotiable
  • A bunch of office perks

Application Process:

Keep applications brief; we want small resumes with relevant experience. Be prepared to defend any laundry lists of skills. Short but super-personalized cover letters are welcome and always read!

Principals only, please. We aren’t using contingency staffing agencies at the moment. Poll Everywhere is not responsible for any fees related to unsolicited resumes.

Good luck!

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