Marketing Automation Architect

Traction on Demand · Apr 15th 2019

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As a Marketing Automation Architect, you will play a critical role in our practice by leading and driving strategic Marketing Automation and/or Marketing Cloud related conversations with our prospects, clients and internal team members. You will discuss marketing trends, marketing technology and related people/process topics and share your deep expertise in SFDC Marketing Cloud and Pardot.


Tractionites come from a variety of backgrounds, and we are eager to find people that are from non-traditional backgrounds. Typically, we find that people are successful in this role when they have:

– Degree or diploma in Business Administration, Marketing Technology, Computer Science, Computer Engineering, Software Engineering, or equivalent training/experience

– 5+ years’ experience working with Marketing Automation solutions, specifically Marketing Cloud (required) and Pardot (nice to have)

– 8+ years’ experience in strategy/technical consulting

– Highly effective communicator. Comfortable delivering presentations and training to clients

– A customer advocate with excellent listening skills to fully understand customer requirements and pain points

– Solid understanding of:

o direct marketing concepts, especially as they relate to email marketing.

o mobile, social, online advertising/retargeting, and ecommerce

o sales pipeline practices and KPIs.

– Strong analytical skills and the ability to meet tight deadlines

– Certification in Salesforce Marketing Cloud desired

What You Will Be Doing

· Lead discovery and elaboration workshops, which includes the facilitation of large audiences, solution presentations, and prototype demonstrations.

· Responsible for identification and inventory of customer process pain points and gaps in best practices.

· Perform rapid analysis and decomposition of complex business information into technical process components, including in-depth technical architecture diagrams.

· Map out future state that includes improved process definition as well as best-practice architecture and implementation of marketing automation/digital marketing platforms

· Presentations to C-suite level audiences as well as other technical architects

· Comfortable managing client relationships as well as project management tasks as needed to support the project manager


· Be able to solution and build / implement B2C MA (Salesforce Marketing Cloud) or B2B MA (Pardot), and with minimal overlord within first 3 month

· Be able to speak confidently to clients / key stakeholders, gather requirements and present technical concepts and best practices with minimal overlord within first 3 months

· Be able to drive Business Solution Design projects and own overall architecture for an implementation within the first 3-6 months

· Achieve SFMC Email Specialist Certification within first 3 months

· Achieve SFMC Social Specialist Certification within first 3-6 months

· Achieve the SFMC Consultant Certification within the first 6-9 months

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