Head of Marketing (B2B SaaS)

TextMagic · Jan 24th 2019

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Headquarters: Tallinn, Estonia URL:

Head of Marketing (B2B SaaS)

We are looking for an experienced Head of Marketing for a business text messaging service provider, TextMagic. The person we appoint will develop a B2B marketing strategy for TextMagic, approve it with the CEO, help hire a team in accordance with the strategy, and start the execution.

Responsibilities:

  • Develop our marketing strategy and be accountable for planning and executing marketing campaigns targeting existing and new customers.
  • Lead a team of multidisciplinary specialists in order to achieve ambitious goals in key markets (US, UK, Canada, Australia).
  • Create campaign KPIs and benchmarks to measure digital marketing effectiveness.
  • Report on metrics and translate data to make strategic recommendations and tactical changes, as needed.

Execution:

  • Supervise all team members, with a focus on execution and career growth and development.
  • Build and develop a marketing team which is competent, knowledgeable, engaged and efficient. Assist in making staffing and hiring decisions.
  • Improve the throughput of the marketing team. Ensure the team meets its deadlines.
  • Implement and execute the team’s monthly and annual strategic plans, through prioritization and creative review.
  • Assist the business unit in meeting its objectives, living the values and culture, and practicing company policies.
  • Deal with any delays, difficulties or other concerns in a timely manner with the appropriate team members.

To be a successful applicant for this role, you must have:

  • 4+ years of digital marketing experience.
  • Marketing experience in a B2B environment (considered a strong advantage).
  • The ability to grasp and translate analytics and data into action plans.
  • Experience in conversion marketing.
  • A strong grasp of all major marketing channels, including SEO, paid advertising, email marketing, online PR, social media, and others.
  • Demonstrable excellence in prospecting, lead generation, and performance marketing.
  • Experience in promotion in US and EU markets.
  • Strong management, organizational and analytical skills.
  • Outstanding communication and interpersonal skills.
  • A thorough knowledge of marketing principles, brand, product and service management.
  • A solid understanding of market research, data analysis methods, and commonly-used digital marketing tools.
  • A deep understanding of changing market dynamics.
  • Fluent English (this is essential).

We offer:

  • Interesting and challenging tasks in a team of professionals.
  • Strong career prospects in a fast-growing company.
  • A salary that matches your experience and skills.
  • Support and caring from the friendly team.

To apply:

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