Headquarters: Ann Arbor, MI URL:
The Role: A2 Hosting is a premiere hosting company seeking a talented individual to serve as our Senior Paid Media Buyer. The Senior Paid Media Buyer is responsible for the development, execution and analysis of A2 Hosting’s online advertising campaigns including Pay Per Click (PPC), Retargeting, Display and paid social media buying. The ideal candidate is highly analytical, familiar with online acquisition and has at least 4 years of experience in online advertising.
Examples of responsibilities:
- Manage the entire online media campaign life cycle from the initial concept to research, testing, execution and analysis.
- Provide benchmark and tracking reports to upper management on key performance indicators and provide insights on how these translate to the business goals.
- Oversee weekly and monthly pacing and budget management.
- Proactively manage relationships with media vendors.
- Analyze trends in the industry and propose solutions that may not be standard.
- Develop the strategy for creative ie text ads, image ads, etc.
- Advanced Google Adwords and Bing Ads experience including management of at least a 5 figure a month budget or more.
- Experience with Facebook ads, Twitter ads, or other social and RTB media buying
- Experience with online marketing metrics such as ROI, click-through rate, cost-per-click, cost-per-action, cost-per-lead, conversion rate, average order size, etc.
- Exceptional analytics, project management skills, writing and organizational skills.
- Public relations, marketing, sales, community management experience a plus.
What we offer:
- Telecommuting is allowed and presence at weekly meetings is required, either in-person or via Skype.
- Subsidized health insurance, dental and vision coverage also available.
- Paid parental leave.
- Company-matching 401k, traditional or Roth.
- Short-term and long-term disability coverage.
- Company provided life insurance.
- Paid vacations, holidays and sick time.
- Regular company events such as summer BBQs and holiday parties.